Doing Research in the Real World

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SAGE, May 25, 2004 - Social Science - 422 pages
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Doing Research in the Real World provides the clearest and most accessible introduction to research strategies and techniques.

David Gray equips readers with the skills necessary to design and implement their own research project. The book covers all the essential aspects of actually doing research, providing coverage of both quantitative and qualitative methods, and dealing with all the main elements of the research process and the design of appropriate research tools.

Practically focused throughout, Doing Research in the Real World encourages the reader to develop an awareness of the real nature of research, and the means by which data can be collected, validated and interpreted.

The book will help the reader to:

- select appropriate projects for research whilst identifying the possibilities and limitations within their own working environment for conducting a research project

- decide on the most effective research design strategies

- select and use appropriate data and literature sources

- select appropriate research methods

- choose and implement methods of data collection

- analyze and present data for the maximum impact

- think critically about the nature and values of the research agenda

Written in a lively and engaging manner, the book includes a number of student activities and a variety of work related case studies.

Doing Research in the Real World is an invaluable resource for students and researchers completing work-related research projects across the social sciences, and is an invaluable tool for those undertaking research in the workplace.

  

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This fully revised and expanded edition of Doing Research in the Real World introduces readers to all the essential aspects of the research process and will be an essential guide to any student on a ... Read full review

Contents

PART A PRINCIPLES AND PLANNING FOR RESEARCH
13
Case Study 2 1 The conflict of paradigms
19
Case Study 2 2 Experimental research
26
Selecting and Planning Good Research Projects
35
Case Study 3 1 Ethical dilemmas in research
60
PARTB RESEARCH METHODOLOGY
65
Case Study 4 1 Getting those research questions right
71
Case Study 4 2 A quasiexperimental design
77
Interviewing
213
Case Study 9 1 Interviewer bias it can drive you to drink
220
Case Study 9 2 Secret boxes soap operas and spiders
231
Observation
238
Case Study 10 1 How smart is covert observation?
240
Case Study 10 2 The impact of gaudy colours
255
Unobtrusive Measures
263
Case Study 11 1 Natural accretion measures cold coffee
264

Designing Descriptive and analytical surveys
98
Case Study 5 1 Survey lessons from US opinion polls
101
Case Study 5 2 Conducting a survey through an email discussion group
110
Designing Case Studies
123
Case Study 6 1 The taxidance hall
129
Case Study 6 2 A case study of team working
140
Case Study 6 4 Japanese transplant companies in the UK
147
Designing Evaluations
152
Case Study 7 1 Programme evaluation through forcefield analysis
155
Case Study 7 2 Invalid evaluation getting it wrong on a Friday afternoon
173
PARTC DATA COLLECTION METHODS
185
Case Study 8 1 Questionnaire piloting to get it right
206
PARTD ANALYSIS AND REPORT WRITING
283
Case Study 12 1 From survey instrument to data matrix
291
Collecting and Analysing Qualitative Data
319
Case Study 13 1 Developing grounded theory open coding
332
Writing the Research Report
348
Case Study 14 1 Typical structure for an academic
360
PARTE RESEARCH AND CHANGE IN THE REAL WORLD
371
Case Study 15 1 Improving childrens health through action research
386
Glossary of terms
394
References
408
Index
417
Copyright

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About the author (2004)

David Gray studied economics and history at the London School of Economics before commencing on a teaching career in further education.  He then spent three years as a training manager at the London Stock Exchange before joining the University of Surrey as a lecturer.  David is now Professor of Leadership and Organisational Behaviour at the University of Greenwich.  His research interests, and publication record, include research methods, management learning (particularly coaching and mentoring), action learning, reflective learning, and learning in small and medium sized enterprises (SMEs). He has been involved in many empirical research studies over the last 20 years including projects across the European Union and more recently a national study into the triggers for SME success. Apart from research methods David has also written books and published articles on work-based learning, teacher education and coaching and mentoring. When not leading research projects he tries to play golf.

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