The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Front Cover
BenBella Books, 2010 - Business & Economics - 186 pages
29 Reviews
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media marketing isn't like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the ?zen” of social media marketing: how to access all the benefits of social media marketing without the stress!

With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.

The Zen of Social Media Marketing is also the last social media guide you'll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you're always on top of the latest in social media.

From Library Journal:
?Highly recommended for anybody with anything to market online?including him- or herself.”
  

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Review: The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

User Review  - loafingcactus - Goodreads

Very basic, is-it-plugged-in level instructions for how to do social media. If you want to get started and don't know what to do next, this book will do. If you want to understand *why* you should and ... Read full review

Review: The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

User Review  - Starbubbles - Goodreads

As someone has said before me, this one is perfect for someone else. It was tough separating the business from personal advice. As soon as I would think this is mainly for how to do personal accounts ... Read full review

Contents

Websites Blogs and SEO
17
What You Need to KnowBefore You Start
33
FacebookWith 300 Million Users and GrowingThis Giant Cant Be Ignored
41
TwitterThe Fastest GrowingSocial Media Site
73
LinkedInThe Place WhereProfessionals Go
95
The Next Frontier
111
Creating a Social Media Policyfor Your Organization
131
Tools for AttractingEven More Business
137
Taking Questions and DishingOut Answers and Advice
145
Regular Folks Great Stories
153
Copyright

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About the author (2010)

Shama Kabani (formerly Hyder) is the founder of The Marketing Zen Group, a full-service online marketing firm that serves clients around the world. Fast Company has dubbed her ?an online marketing shaman and a millennial master of the universe.” She holds a Masters degree in Organizational Communication from the University of Texas at Austin. Her Web sites, marketingzen.com and Shama.tv have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes and the media look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media and, in 2009, Businessweek honored Shama as one of the Top 25 under 25 entrepreneurs in North America.

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