The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Front Cover
BenBella Books, 2010 - Business & Economics - 186 pages
6 Reviews
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!

With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.

The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.

From Library Journal:
“Highly recommended for anybody with anything to market online—including him- or herself.”

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Review: The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

User Review  - Jadecircle12 - Goodreads

Provided useful links and concrete examples while using very simple language that can be easily understood by non-techies. Read full review

Review: The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

User Review  - Meg - Goodreads

This book read more like a complete idiot's guide than anything else. Not only is the specific information outdated, the focus seems too targeted at big business than at the average entrepreneur ... Read full review


Websites Blogs and SEO
What You Need to KnowBefore You Start
FacebookWith 300 Million Users and GrowingThis Giant Cant Be Ignored
TwitterThe Fastest GrowingSocial Media Site
LinkedInThe Place WhereProfessionals Go
The Next Frontier
Creating a Social Media Policyfor Your Organization
Tools for AttractingEven More Business
Taking Questions and DishingOut Answers and Advice
Regular Folks Great Stories

Common terms and phrases

About the author (2010)

Shama Kabani (formerly Hyder) is the founder of The Marketing Zen Group, a full-service online marketing firm that serves clients around the world. Fast Company has dubbed her ?an online marketing shaman and a millennial master of the universe.” She holds a Masters degree in Organizational Communication from the University of Texas at Austin. Her Web sites, and have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes and the media look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media and, in 2009, Businessweek honored Shama as one of the Top 25 under 25 entrepreneurs in North America.

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