Mass Media in 2025: Industries, Organizations, People, and NationsErwin Kenneth Thomas, Brown H. Carpenter The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us. |
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Mass Media in 2025: Industries, Organizations, People, and Nations Erwin Kenneth Thomas,Brown H. Carpenter No preview available - 2001 |