Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Front Cover
Copy Workshop, 2001 - Business & Economics - 257 pages
21 Reviews
This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-then-ever marketplace.

Learn the real truth about breakthrough communication.

Learn how to be a consumer detective.

And learn about the Sweet Spot.

From an introduction to ethnography, to improved observation and interviewing skills, through useful and practical mapping and presentation tools, this book will help you move from data and information to insight and inspiration.

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Great book with great insight. - Goodreads
excellent book about customer insight - Goodreads
Finding the consumer insight never seemed so reachable. - Goodreads

Review: Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

User Review  - Spencer Colvin - Goodreads

The concepts in this book are on a have-to-know basis for those in the advertising profession, however the book is not a must-read and is considerably dated. Read full review

Review: Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

User Review  - Goodreads

The concepts in this book are on a have-to-know basis for those in the advertising profession, however the book is not a must-read and is considerably dated. Read full review

Contents

SECTION
2
FROM INSIGHT TO INSPIRATION
120
How to Know an Insight
135
Copyright

9 other sections not shown

Common terms and phrases

Bibliographic information