Not Just a Living: The Complete Guide to Creating a Business that Gives You a Life

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Perseus Book, 2002 - Business & Economics - 230 pages
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As people have come to yearn for more fulfilling and creative work, many are realizing their dreams by leaving the corporate life behind and creating businesses around the things they love. In Not Just a Living, Mark Henricks explores the genesis of this cultural and social phenomenon and offers a comprehensive approach for assessing your own potential, for "taking the plunge," and for building a business that helps you fulfill both personal and professional aspirations. Combining the authority of firsthand experience, colorful and engaging stories from the front lines, and a variety of diagnostic and planning tools, Henricks shows you how to determine whether the entrepreneurial route is right for you, recognize opportunities, overcome obstacles, plan your course, and launch and sustain your business--whether it's a solo venture out of your garage or a multi-million-dollar enterprise.

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Not just a living: the complete guide to creating a business that gives you a life

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When should would-be entrepreneurs take the plunge? Freelance writer Henricks (Grow Your Business) has written this guide to help people decide whether they are ready to be "lifestyle entrepreneurs ... Read full review

About the author (2002)

Mark Henricks is a writer with many years of experience translating technical topics for general audiences, including four years as a freelance contributing editor for "PC World" magazine and a stint as Technology columnist for "Kiplinger's Personal Finance Magazine," Author of "Business Plans Made Easy" from Entrepreneur Media, Henricks has also recently worked on the books "Guerrilla Marketing for the Home-Based Business" and "AOL's Student's Guide to the Internet," His house in Austin is so wired that it puts the local electricity company to shame.

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