Small Giants: Companies That Choose to be Great Instead of Big

Front Cover
Penguin Books Limited, Jun 7, 2007 - Business & Economics - 272 pages
55 Reviews

It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success.

These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals - being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities.

But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great.

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Review: Small Giants: Companies That Choose to Be Great Instead of Big

User Review  - Angelica - Goodreads

Enjoyable, thoughtful, well-written, inspiring. Not too many hard business lessons to learn here, I think - the ultimate conclusion seems to be that keeping your company private allows you to retain ... Read full review

Review: Small Giants: Companies That Choose to Be Great Instead of Big

User Review  - Brett - Goodreads

I enjoyed this book. Burlingham takes us on a tour of various companies that have created a culture of excellence and joy. He does not provide a the recipe or six step process to create this but ... Read full review

About the author (2007)

Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper's, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.

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