No B.S. Business Success for the New Economy

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Entrepreneur Press, 2010 - Business & Economics - 271 pages
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New Realities, New Opportunities!

There’s no denying it: the old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. Consumers have the power, ordinary products and services aren’t tolerated, money is spent with caution, sellers are scrutinized, and business success is earned not given. This is not the economy that you once knew. This is The New Economy. And, who better than “Millionaire Maker” Dan Kennedy to show you how to succeed in it?

Kennedy covers:

  • The Key Decision required for success by The New Economy
  • What Commonly-Held Belief About Business YOU MUST REJECT
  • How to avoid the destruction of and profit from the “No Boundaries” New Economy
  • The #1 Demand of New Economy Customers: how to adapt, to profit from it
  • The Power of PRACTICAL Creativity: How to build a better business by borrowing the best pieces ‘n parts of others’
  • Four Power-Positioning Strategies for extreme marketplace advantage
  • Strategies for profitable Networking, Strategic Alliances and Joint Ventures (the New Capital of The New Economy)
  • Six Mandatory Entrepreneurial Competencies for The New Economy
  • Six Paths to IMMEDIATE Sales & Marketing Breakthroughs
  • Four Myths about Selling that sabotage entrepreneurs
  • How successful entrepreneur overcome isolation and loneliness, create productive association
  • THE Worst Number in Business—and how to protect yourself from it
  • Five Keys To MCF: Multiplied Cash Flow
  • Warning: How Your Own Employees Secretly Sabotage Your Marketing
  • Three Strategies for Building Your Own “Ultimate Promotional Platform”
  • What The New Economy Punishes most viciously and rewards most generously

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Contents

THE DECISION AND DETERMINATION TO SUCCEED
1
A Matter of Personal Decision
2
Truths That Arent That Hold You Back
5
Your Entry Point to Entrepreneurship May Be a Handicap to Overcome
7
Why Trying Doesnt Work
9
Keeping Faith with Your Commitments
11
Youre a Workaholic
13
Youre a WildEyed Risk Taker a Riverboat Gambler Have You Lost Your Mind?
17
If Its Not Meant to Be
154
How to Choose Your Key People
155
The Worst Number in Any Businessand What to Do About It
157
WORKING WITH LAWYERS AND ACCOUNTANTS
160
How to Be Litigious without Buying Your Lawyer a Yacht
161
What to Do If You Are in a Fight
162
Your Turn Can Come
164
When You Must Really Use a Lawyer
165

The Price of Entrepreneurial Success Is Just Too Much to Pay
19
The Decision of Autonomy
21
Mental Toughness Required
28
Hey Thats Not Fair
29
THE REAL ENTREPRENEURIAL EXPERIENCE CODE RED
34
Take a Trip Down Lonely Street
39
Im an Overnight SuccessAfter 30 Years
42
Even with Success There Is Failure
47
What Ultimately Separates Entrepreneurial Winners from Losers?
51
The Good News
53
HOW DO YOU KNOW IF YOU HAVE A REALLY GOOD IDEA?
59
Ask Your Customers
60
Ask Your Counterparts and Competitors
64
Smart DirectMail Testing
65
Steal AlreadyTested DirectMarketing Strategies
66
Moving Ideas from One Business to Another
67
How to Be More Creative
69
What If Everybody Hates Your Idea?
73
POSITIONING YOURSELF AND YOUR BUSINESS FOR MAXIMUM SUCCESS
80
How to Describe What You Do to Attract the Customers You Want
81
How to Price
83
How to Make Your Image Work for You
86
SelfAppointment
89
A Story of Positioning Success
91
Who Do You Think You Are?
93
HOW ENTREPRENEURS REALLY MAKE MONEY BIG MONEY
94
How to Tell If You Are an Entrepreneur or Not
96
The FortuneBuilding Secret of Total Customer Value
99
Networking Strategic Alliances and Joint Ventures
101
The Remarkable Value of a Duplicatable Model
104
Mastering the Six Entrepreneurial Competencies
108
Live Outside the Lines
110
HOW TO CREATE EXCITING SALES AND MARKETING BREAKTHROUGHS
112
At Least Avoid the Ultimate Marketing Sin
114
Find a Market Niche and Exploit It
117
Find a New Sales Media and Let It Make You Rich
121
E Joseph Cossmans MillionDollar Secret
124
Create a New Type of Guarantee and Confound Your Competition
125
Deliver Exceptional Service and Earn WordofMouth Advertising
127
Get Professional Prowess on a Percentage
128
Reasonable Investment
130
WHY AND HOW TO SELL YOUR WAY THROUGH LIFE
136
Changing Your Attitudes About Selling
137
But When Can I Stop Selling?
141
Fully Embrace Your Role as Salesperson
142
The Two Most Important Sales Youll Ever Make
143
How to Bridge the Confidence Chasm
144
Another Important Sale
147
KEY PEOPLE FOR YOUR COMPANY
149
Take Off Your RoseColored Glasses
153
Putting a Wall Around Your Castle and Alligators in the Moat
166
Strange Creatures Accountants
167
Rear View Mirrors Magnifying Glasses and Binoculars
168
Who Can You Count On?
171
WHY ENTREPRENEURS ARENT MANAGERSAND WHAT YOU CAN DO ABOUT IT
173
You Cant Teach a Pig to Sing
175
Hire Slow Fire Fast
176
How Your Employees Sabotage Your Marketing
177
You Can Only Expect What You Inspect
178
Identify Keep Reward and Motivate
180
The Decision to Make
182
What Works for You Is Whats Right
183
HOW TO MANAGE YOUR CASH FLOW
184
The Five Keys to Multiplied Cash Flow
186
Two Commonly UnderUtilized Means of Boosting Sales Profits and Cash Flow
194
PrePay
195
HOW TO ACHIEVE PEAK PRODUCTIVITY
197
Why Do It Now May Not Be the Best Advice
200
The Yes or No Test
202
What Now?
203
Refuse to Let Them Steal Your Time
205
Put a Stake Through the Heart of Every Time Vampire Who Comes Your Way
207
HOW ENTREPRENEURS ATTRACT GOOD LUCK
209
Using Your Subconcious Mind
210
How to Be in the Right Place at the Right Time
212
Luck Is a Product of Universal Law But It Needs Some Assistance
215
Some Practical Advice on Attracting Good Luck
216
Dan Kennedys Business Media Institute Column 3309
218
WHY AND HOW TO BUILD YOUR OWN MINI CONGLOMERATE
222
Three Strategies for BIG Income Even if Starting as a Small Business Owner
224
How to Get Rich by Accident
229
The New Mandate of The New Economy
230
USING YOUR BUSINESS AS A PATH TO FINANCIAL INDEPENDENCE
232
Dont Let Your Business Own You
234
Getting Out of Your Own Way
235
How to Help Your Business Mature
236
How Does a System Work?
239
HOW TO GET A BUSINESS OUT OF TROUBLE
241
As Long as Theres a Pulse Theres Hope
242
Forget Kinder and Gentler
243
Dont Hide
244
Dont Take It Personally
245
Direct Your Energy to Business ReInvention
246
A FEW FINAL THOUGHTS ON THE NEW ECONOMY
247
ETERNAL TRUTHS
255
Other Books by This Author
259
Index
260
The Most Incredible FREE Gift Ever
272
Copyright

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About the author (2010)

Dan Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than one million business owners annually as an advisor and business coach. Widely celebrated as “the millionaire-maker’ with a long track record of taking entrepreneurs to seven-figure incomes and to multi-millionaire wealth, his deliberately provocative, blunt, “No B.S.” approach has earned him the title as the “Professor of Harsh Reality.”

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