The marketing renaissance

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Wiley, May 13, 1985 - Business & Economics - 578 pages
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Essays discuss consumerism, social trends, brand piracy, declining industries, vertical integration, technology, product quality, trade shows, and promotion

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Contents

Introduction David E Gumpert
1
Part One Marketing Amidst Rapid Change
13
Fast Track or Slow? John A Quelch
32
Copyright

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About the author (1985)

David E. Gumpert is a journalist who specializes in covering the intersection of health and business. His popular blog, http: //www.thecompletepatient.com, has chronicled the increasingly unsettling battles over raw milk. He has authored or coauthored seven books on various aspects of entrepreneurship and business and previously been a reporter and editor with the "Wall Street Journal, Inc. magazine", and the "Harvard Business Review".

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