Visible Signs: An Introduction to Semiotics
Semiotics-- the study of signs and sign systems-- has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as " high art" versus " popular culture, " it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).
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Review: Visible Signs: An Introduction to SemioticsUser Review - Tiarnan - Goodreads
Excellent introduction into the world of semiotics, not easy to get into, but it makes a lot of sense by the final chapter. A must for anyone with an interest in visual communication. Read full review
Review: Visible Signs: An Introduction to SemioticsUser Review - Goodreads
Great book on Semiotics.
Practices of Looking: An Introduction to Visual Culture
Marita Sturken,Lisa Cartwright
No preview available - 2009