The Product Managers Handbook, 3E
Revised and updated techniques to achieve top performance in product management
The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.
28 pages matching sales staff in this book
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The best one yet on this subject. But, it's for Product Management, NOT for New Product Development.
Review: The Product Manager's HandbookUser Review - Ari - Goodreads
It took forever and was very redundant to b-school and life. That said, they call it the bible for a reason. It's a good compendium of resources and a way of thinking about doing business. If you want to be conversant in product management, read this book. Read full review
Preparing Your Strategic Foundations
A Strategic Planning Framework for Product Managers
TrendSpotting Research and Customer Segmentation
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