The Product Managers Handbook, 3E

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McGraw Hill Professional, Nov 7, 2005 - Business & Economics - 408 pages
9 Reviews

Revised and updated techniques to achieve top performance in product management

The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.

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The best one yet on this subject. But, it's for Product Management, NOT for New Product Development.

Review: The Product Manager's Handbook

User Review  - Ari - Goodreads

It took forever and was very redundant to b-school and life. That said, they call it the bible for a reason. It's a good compendium of resources and a way of thinking about doing business. If you want to be conversant in product management, read this book. Read full review

Contents

Preparing Your Strategic Foundations
1
A Strategic Planning Framework for Product Managers
3
TrendSpotting Research and Customer Segmentation
23
Copyright

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About the author (2005)

Linda Gorchels is the managing director of executive marketing seminars in the executive education department of the University of Wisconsin-Madison School of Business. She is the author of a number of successful business books, including The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels. Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others.

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