Competing On Internet Time: Lessons From Netscape and Its Battle With Microsoft (Google eBook)

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Simon and Schuster, Nov 16, 1998 - Business & Economics - 384 pages
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Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and how it has employed the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer.
From on-site observation and more than 50 in-depth interviews at Netscape and other companies, Cusumano and Yoffie construct a blueprint meticulously detailing how the fastest-growing software company in history has competed on Internet time by moving rapidly to new products and markets, staying flexible, and exploiting leverage that uses the weight of its giant rival Microsoft against it. The main source of Netscape's leverage, they argue, has been its skill in designing products that run on multiple operating systems. Microsoft has responded with judo techniques in kind.
Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale-up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets. The lessons that Cusumano and Yoffie derive from Netscape's contest with Microsoft go far beyond start-ups and Internet software. Small companies in any industry and powerful, established firms alike will welcome the principles the authors formulate from this David-and-Goliath-like struggle. Competing on Internet Time is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets.
  

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LibraryThing Review

User Review  - rcampoamor - LibraryThing

This book could have been much better if the authors could move away from the tired 'Netscape was in a life and death struggle with Microsoft' rhetoric. I was hoping for something more along the lines of Tracy Kidder's The Soul of a New Machine -- which was absolutely excellent. Read full review

LibraryThing Review

User Review  - wfzimmerman - LibraryThing

Wow, this seems dated, doesn't it? Lesson #1: don't try to compete with "free". Read full review

Contents

Chapter Six
MOVE RAPIDLY TO NEW PRODUCTS AND MARKETS
BE FLEXIBLE IN STRATEGY AND IMPLEMENTATION
EXPLOIT ALL POINTS OF LEVERAGE
WHAT NOT TO DO WHEN COMPETING ON INTERNET TIME
NETSCAPE AND THE FUTURE
Appendix One
Appendix Two

Chapter Three
THE CONCEPT OF JUDO STRATEGY
Chapter Four
Chapter Five
Interviews
Notes
Copyright

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About the author (1998)

Michael A. Cusumano, co-author of the newly published "Thinking Beyond Lean" and the international bestseller "Microsofting Beyond Lean" is the Sloan Distinguished Professor of Management at MIT's Sloan School of Management. A leading expert on nt at MIT's Sloan School of Management. A leading expert on technology management and software development, Professor Professor Cusumano consults with major corporations throughout the world.

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