Everyday Fashions of the Forties: As Pictured in Sears Catalogs
Few publications illustrate so comprehensively what American men, women and children wore in the 1940s than the Sears catalogs of those years, when the company's fashions typified the tastes of the American mainstream. This book is a compilation of 122 fully illustrated and captioned pages selected and reproduced from rare copies of Sears catalogs of the World War II era. Over 120 large-format pages have been carefully reprinted on high-quality glossy stock. They reveal in sharp detail the broad range of clothing fashions available during a period when wartime gasoline rationing made mail-order shopping reach new heights of popularity. Hundreds of accurately detailed drawings depict articles of clothing and personal accessories, including hats, overcoats and shoes, suits and dresses, sportswear, undergarments, corsetry, neckties, rainwear and more. Styles for children range from play clothes to "Sunday best." Men's clothing reflects the conservatism in male fashions during the period. Women's wear ranges from slacks, newly popular with women in the work force, to dresses with plenty of "Oomph"! Here is a richly revealing document that historians of costume and readers interested in fashion, social history and Americana will find endlessly fascinating. JoAnne Olian, curator of the Costume Collection at the Museum of the City of New York, has written an introduction that appraises the fashions of the 1940s and the many ways in which they reflected the times.
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belt Black blouse bodice braid brown bust buttons Catalog numbers chart coat collar Copen Blue cotton Dirndl draped dress Dry clean fabric fashion fly front gabardine Gibson Girl Girls gold color Goodyear welt green Hand wash heel Herringbone inches inside back cover jacket Juniors Kerrybrooke leather Pair longies look mail order house medium Misses nailheads Navy Blue nearest mail order Order and pay pay postage peplum Philadelphia or Kansas pink placket plaid playsuit pleats postage from Sears pound 2 ounces rayon crepe rayon faille rayon lining ROEBUCK Sanforized scale seams Sears nearest mail set-in shipped from Philadelphia Shipping weight shirred shirt shoulders Shpg Size Scale Sizes 12 Sizes 9 sizze skirt Slacks slate sleeves smart smooth soft Spun Rayon Stale stripes style suede suit Taffeta tailored Talon zipper trim twill virgin wool waist waistline washable wear width Women's Sizes yoke zipper