Marshall McLuhan: You Know Nothing of My Work!

Front Cover
Atlas, Nov 30, 2010 - Biography & Autobiography
17 Reviews

A crackling look at the philosopher whose founding ideas were at once obscure and eerily prophetic.

Marshall McLuhan, the celebrated social theorist who defined the culture of the 1960s, is remembered now primarily for the aphoristic slogan he coined to explain the emerging new world of global communication: “The medium is the message.” Half a century later, McLuhan’s predictions about the end of print culture and the rise of “electronic inter-dependence” have become a reality—in a sense, the reality—of our time.

Douglas Coupland, whose iconic novel Generation X was a “McLuhanesque” account of our culture in fictional form, has written a compact biography of the cultural critic that interprets the life and work of his subject from inside. A fellow Canadian, a master of creative sociology, a writer who supplied a defining term, Coupland is the ideal chronicler of the uncanny prophet whose vision of the global village—now known as the Internet—has come to pass in the 21st century.

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Review: Marshall McLuhan: You Know Nothing of My Work! (Extraordinary Canadians)

User Review  - brenna - Goodreads

It's a completely untraditional biography -- durr, it's Coupland -- but it really, really works. I like the personal examination of the man and his work and I love the personal meditation aspects of it. Certainly the stand-out book of this series. Read full review

Review: Marshall McLuhan: You Know Nothing of My Work! (Extraordinary Canadians)

User Review  - Brendan - Goodreads

Was looking for a McLuhan for Dummies sort of book, instead Coupland focuses 90% on biography, 10% on McLuhan's work (which, admittedly, I know nothing of). So even though I (still) can barely summarize any of his main ideas, I do know what Marshall's favorite food was (steak). Read full review

About the author (2010)

Douglas Coupland has published twelve novels since his first novel, Generation X, was published in 1991. He is also a visual artist, with exhibitions in North America, Europe, and Asia. He lives in Vancouver.

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