The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships (Google eBook)
If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters--what fundraisers everywhere need to know--there would be only a small number of true gems deserving of the description "nuggets of information."
Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets that he presents here as The Zen of Fundraising--a fun-to-read, one-of-a-kind look into what makes donors tick and, more importantly, what makes them give.
"Ken Burnett knows what donors want and how fundraisers can provide it. The Zen of Fundraising illustrates simple yet hard-earned lessons through which fundraisers can engage their donors as real partners, raising more money than ever. But to succeed, fundraisers need to aspire to greater levels of communication and donor engagement. This book shows us how."
"The refreshingly brief principles provide inspiration and learning to anyone striving for exceptional fundraising practice."
"A gentle blend of humour, personal experiences and practical examples (but underpinned by pure steel), this book makes the most compelling case yet for thinking seriously about donor relationships."
What people are saying - Write a review
Review: The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor RelationshipsUser Review - Nancy - Goodreads
Good tips quick read wish there might have been examples occasionally but helpful over all. Read full review
Review: The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor RelationshipsUser Review - Rema - Goodreads
A bit "tongue in cheek" here and there, but generally a good resource for fundraisers. Read full review