Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Front Cover
John Wiley & Sons, Oct 2, 2009 - Business & Economics - 256 pages
35 Reviews
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
  

What people are saying - Write a review

User ratings

5 stars
13
4 stars
14
3 stars
3
2 stars
5
1 star
0

Review: Inbound Marketing: Get Found Using Google, Social Media, and Blogs

User Review  - Scott - Goodreads

A fascinating read for 2009 me. However, it is 2014 and I've been working in the agency world in some capacity or another since 2008. The basic set up of the book (first 30 pages or so) are still ... Read full review

Review: Inbound Marketing: Get Found Using Google, Social Media, and Blogs

User Review  - Krista Nelson - Goodreads

This is a hard industry to keep up with. Some items are already out of date like LinkedIn RSS feeds. Having said that, this book is still worth reading and taking notes from. Read full review

All 6 reviews »

Contents

Get Found Using Google Social Media and Blogs Part Two Get Found By Prospects
27
Get Found Using Google Social Media and Blogs Part Three Converting Customers
127
Get Found Using Google Social Media and Blogs Part Four Make Better Decisions
161
Get Found Using Google Social Media and Blogs Tips from the Trenches for Startups
209
Get Found Using Google Social Media and Blogs Index
217
Copyright

Common terms and phrases

About the author (2009)

Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses "get found." He is a former venture capitalist and seasoned sales and marketing executive. He is a frequent lecturer at MIT and Harvard Business School.

Dharmesh Shah is cofounder and CTO of HubSpot. He is a serial entrepreneur, angel investor, and authors the top-ranking blog OnStartups.com. He speaks frequently on the topics of marketing and entrepreneurship.

Bibliographic information