Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Front Cover
John Wiley & Sons, Oct 2, 2009 - Business & Economics - 256 pages
20 Reviews
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
  

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Review: Inbound Marketing: Get Found Using Google, Social Media, and Blogs

User Review  - Fabrizio Bianchi - Goodreads

It's a very good, straight-to-the-point book, full of actionable tips and checklists and reporting case studies that are actually relevant. As stated it is directed at a beginner audience, so expert ... Read full review

Review: Inbound Marketing: Get Found Using Google, Social Media, and Blogs

User Review  - Jordan Lewis - Goodreads

This is as close as you get to a how-to on establishing and measuring web presence. Very adds-on and not super theoretical. Read full review

All 6 reviews »

Contents

Is Your Web Site a Marketing Hub?
11
Are You Worthy?
21
Contents
27
Get Found in the Blogosphere
35
Getting Found in Google
55
The Power of Inbound
73
The Dangers of PPC
80
CONVERTING CUSTOMERS
127
MAKE BETTER DECISIONS
161
Picking and Measuring Your
169
Picking and Measuring a
181
Watching Your Competition
189
On Commitment Patience
195
Tools and Resources
203
Tips from the Trenches for Startups
209
Index
217

Convert Prospects into Leads
137
Going Beyond the Form
145

Common terms and phrases

About the author (2009)

Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses "get found." He is a former venture capitalist and seasoned sales and marketing executive. He is a frequent lecturer at MIT and Harvard Business School.

Dharmesh Shah is cofounder and CTO of HubSpot. He is a serial entrepreneur, angel investor, and authors the top-ranking blog OnStartups.com. He speaks frequently on the topics of marketing and entrepreneurship.

Bibliographic information