Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
What people are saying - Write a review
Review: Inbound Marketing: Get Found Using Google, Social Media, and BlogsUser Review - Scott - Goodreads
A fascinating read for 2009 me. However, it is 2014 and I've been working in the agency world in some capacity or another since 2008. The basic set up of the book (first 30 pages or so) are still ... Read full review
Review: Inbound Marketing: Get Found Using Google, Social Media, and BlogsUser Review - Krista Nelson - Goodreads
This is a hard industry to keep up with. Some items are already out of date like LinkedIn RSS feeds. Having said that, this book is still worth reading and taking notes from. Read full review
Get Found Using Google Social Media and Blogs Part Two Get Found By Prospects
Get Found Using Google Social Media and Blogs Part Three Converting Customers
Get Found Using Google Social Media and Blogs Part Four Make Better Decisions
Get Found Using Google Social Media and Blogs Tips from the Trenches for Startups