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100.0 Married couples 1997 Consumer Expenditure 64 spend 75 or older age group age of householder Aged 35 Aged 55 Aged 65 Aged 75 apparel avenge best customers average annual spending Average household spends best and biggest best customers biggest biggest customers Index Calculations child under 18 children at home children Customer trends Consumer Expenditure Survey couples with adult couples with children couples with preschoolers couples with school-aged couples without children customers biggest customers definitions of best empty nesters home spend HOUSEHOLD INCOME Total HOUSEHOLD TYPE Total HOUSEHOLDER avenge best Householders aged 45 households reporting income Households with incomes INCOME Total households Indexed spending introduction or glossary Midwest Note older children older householders Oldest child 18 out-of-town trips parent with child REGION Total households rental school-aged children spend school-aged or older Single parent Single person Source South spending by household Strategist based Total household spending Total households reporting TYPE Total households