Sams Teach Yourself Google Analytics in 10 Minutes (Google eBook)

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Pearson Education, Jul 8, 2010 - Business & Economics - 240 pages
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Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

 

10 minutes is all you need to learn how to…

  • Quickly create a Google Analytics account and add Google Analytics to your site
  • Define goals and measure how well your site is achieving them
  • Track visitors from search engines, pay-per-click advertising, email, and other sources
  • Discover the pages your visitors view, how long they stay, and where they exit
  • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
  • Identify your best and worst content, and fix poorly performing pages
  • Improve your site by tracking error pages and broken links
  • Measure AdWords traffic, position, and e-commerce performance
  • Manage Google Analytics through the Dashboard
  • Customize Google Analytics to work more effectively with your site
  • Capture more accurate information by filtering out internal traffic
  • Choose the right reports and data, understand them, and act on what you learn
  

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Contents

Dedication
About the Author
Acknowledgments
We Want to Hear from You
Reader Services
Introduction
Lesson 1A 10Minute Guide to Web Analytics
Lesson 2Creating a Google Analytics Account
Lesson 12Tracking Ecommerce
Lesson 13Measuring Site Search Usage
Lesson 14Setting Up Goals and Funnels
Lesson 15Using Event Tracking
Lesson 16Creating Custom Reports
Lesson 17Filtering Data
Lesson 18Customizing the Google Analytics Tracking Code
Lesson 19Creating UserDefined Visitor Types

Lesson 3Adding Google Analytics to Your Website
Lesson 4Using the Google Analytics Dashboard
Lesson 5Customizing Data in the Dashboard
Lesson 6Tracking Visitors
Lesson 7Analyzing Traffic Sources
Lesson 8Analyzing Top Content
Lesson 9Tracking AdSense Performance
Lesson 10Viewing the Site Overlay Report
Lesson 11Tracking AdWords Traffic
Lesson 20Filtering Out Internal Traffic
Lesson 21Tracking Error Pages and Broken Links
Lesson 22Tracking File Downloads
Lesson 23Tracking Full Referring URLs
Lesson 24Identifying Poorly Performing Pages
Lesson 25Fixing Problem Pages with Website Optimizer
Index
Copyright

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About the author (2010)

Michael Miller has written more than 100 nonfiction books over the past two decades. His best-selling titles include Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself Wikipedia in 10 Minutes, Windows 7 Your Way, Googlepedia: The Ultimate Google Resource, Using Google AdWords and AdSense, The Complete Idiot’s Guide to Search Engine Optimization, and The Ultimate Web Marketing Guide. He has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers. For more information about Mr. Miller and his writing, visit his website at www.molehillgroup.com or email him at ga@molehillgroup.com.

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