Electronic Media

Front Cover
Wadsworth Thomson Learning, 2001 - Performing Arts - 394 pages
0 Reviews
This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part IV examines media and media systems in other countries, as well as research into how the media affect our society.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Convergence and the Electronic Media
4
The Electronic Media Today 3 Future Media Businesses
10
Audio and Video Systems
13
Copyright

40 other sections not shown

Common terms and phrases

About the author (2001)

Leigh is the Associate Director of the Walter Cronkite School of Journalism and Telecommunication at Arizona State University.

Godfrey is a Professor at the Walter Cronkite school of journalism and Telecommunication at Arizona State University.

Bibliographic information