Wadsworth Thomson Learning, 2001 - Performing Arts - 394 pages
This text provides a broad overview of the electronic media, ranging from a theoretical to a professional perspective. The purpose of the text, as defined by the authors is three-fold: it serves as a foundation for the professionally-oriented student by defining terms and organizational patterns of the electronic media business; it provides foundational information for upper-division course offerings (such as programming, management, and sales) that students might take in broadcasting and telecommunication; it serves a basic consumer education tool for liberal arts students of the electronic media. The book also acknowledges that production - what goes on behind the scenes - is as much a part of the process as what is seen and heard by the consumer.
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Convergence and the Electronic Media
The Electronic Media Today 3 Future Media Businesses
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