Successful Tourism: Volume II: Tourism Practices

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Sterling Publishers Pvt. Ltd, Dec 1, 2006 - Tourism - 431 pages
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Tourism is the world's second largest industry employing on an average one out of twenty adult men and women world-wide and the ratio is one out of ten when it comes to the developed countries like USA. The growing ranks of international leisure travellers are being influenced by business travellers who, are flooding into India as a result of economic liberalisation. It is thus imperative that our professional tourism corps be trained to meet these exacting requirements. Both in public and private sectors, the increasing understanding of these needs is leading to the development of institutes, training centres and academic programmes in tourism management. There is thus a great need for comprehensive professional literature. This two-volume series volume tells readers all that they want to know about tourism -- its history, networks and intricate operations. Volume Two discusses in detail how different tourism sectors operate and market themselves -- travel agencies, tour operators, hotels, restaurants, airlines -- as well as the impact of changing technology on their activities.
  

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Contents

PART I
1
Automobiles
7
Indias Road Network
19
Cruise Lines
31
Summary
38
The Airlines Industry
42
Civil Aviation The Indian Story
90
Distribution Chain in Tourism
121
PART III
215
Restaurant and Food Service
275
Tourism Finance
290
PART IV
307
Tools of Marketing
339
Marketing Destination India
364
Glossary
408
Select Bibliography
414

Information Technology in Travel Industry
185

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