TypographicaThe magazine Typographica--brainchild of founder, editor, designer, and renowned typographer Herbert Spencer--had a brief life, a total of 32 issues published over nineteen years. But its influence stretched--and stretches--far beyond its modest distribution and print runs of the time. Indeed, for many graphic designers, Typographica is something of an obsession, to be collected if and when found, savored, and poured over for designs and techniques not seen since.Remarkably, Spencer never intended to turn a profit, so no expenses were spared in the making of the magazine. Different papers, letterpress, tip-ins, and more were all employed in the presentation of an eclectic range of subject matter: Braille, locomotive lettering, sex and typography, typewriter faces, street lettering, matches, and avant-garde poetry all found their way into the magazine.Rick Poynor, founding editor of Eye, recreates the excitement of Typographica in this carefully researched, accessibly written, and beautifully illustrated book that pays tribute to the man and the magazine that changed the course of graphic design. |
Contents
Preface 68 | 6 |
New formations | 13 |
The designer as editor | 20 |
Assimilating the avantgarde | 42 |
Emphatic fist informative arrow | 85 |
Articles published in Typographica | 135 |
Exhibitions about Typographica | |
Other editions - View all
Common terms and phrases
achieved advertising aesthetic Alan Bartram Alan Fletcher Anthony Froshaug architecture arrow artists avant-garde Bauhaus booklet British Business Printing catalogue Cheltenham Chermayeff Colin Forbes College of Art colour concrete poetry contemporary cover December Derek Birdsall Design in Business Diter Rot dustbin edited editorial Edward Wright examples exhibition Germano Facetti Gill graphic design Herbert Spencer Houédard Ian Hamilton Finlay ideas illustrations inset Interview with Spencer issue Jasia Reichardt John Berger June Ken Garland Kinross Kurt Schwitters layout letters London Lund Humphries magazine Max Bill Michael Middleton Modern Typography modernist Opening spread painting Penguin Penrose Annual photographs Piet Zwart Pioneers of Modern poem posters Poynor Press printer published review of Typographica Richard Hamilton Robert Brownjohn Rot's Royal College Sandberg second series sequence signs street time-chart Tschichold Typographica Typographical Designers Typography in Britain typophoto visual Werkman word and image writing