Managing Upside Down: The Seven Intentions Of Values-Centered Leadership
Tom Chappell has created one of America's most extraordinary success stories by turning a mom-and-pop natural personal care products company started on a $5,000 loan into a nationally recognized brand with $28 million and counting in sales. Chappell achieved his rapid growth and profitability by "managing upside down" --focusing on social values and respect for the environment to increase customer satisfaction and the bottom line. Now, Chappell shares his straightforward and practical business advice in seven easy-to-follow steps. They show how anyone can:
Businesses throughout America are already using Chappell's Seven Intentions and proving that pursuing a broader social mission can actually strengthen a company's financial performance. Managing Upside Down brings this important message to an even wider audience.
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Review: Managing Upside Down: The Seven Intentions Of Values-Centered LeadershipUser Review - Warren Benton - Goodreads
Well this books was less about management for me and more about Tom's of Maine as the company. It was neat to learn about some of the approaches they take as a company. Read full review