Thirty Second Seduction
Have you ever wondered why you're drawn to one type of cereal over another or why you think of that model with the gorgeous skin when you are buying a bottle of lotion?
You are being seduced by the advertising industry. Every consumer choice you make?from what soap to buy to which car to drive?has been influenced by advertising.
In 30-Second Seduction author and Marketplace reporter Andrea Gardner focuses on the many ways that advertising targets women and how those ads affect decisions, purchases, and everyday life.
When writing 30-Second Seduction, Andrea interviewed a handful of women from diverse backgrounds, of all ages, and from different parts of the U.S. to uncover how advertising impacts every woman in different ways?from their reactions to specific ads to the television ads they found most memorable and what brands they bought recently. She also talks to marketing professionals from companies like Dove, Kimberly Clark, Lee, and Proctor Gamble to find out how they are seeking to break through the ad clutter and enchant women. Ultimately, Andrea argues that advertising isn't a bad thing for women. It is important for women to be informed, objective buyers.
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What people are saying - Write a review
LibraryThing ReviewUser Review - LibraryThing
A great idea that unfortunately re-hashes everything you already know about marketing, advertising, and the general business of selling you more stuff you don't need. My major consolations are, (1) I didn't actually see advertising for this book and get sucked into buying it, and (2) when it got downright boring I did not feel too guilty to skim. If you want an exhaustive treatment of the subject for a school research project, then go for it. If you want something interesting that you don't already know look elsewhere.
Review: 30-Second Seduction: How Advertisers Lure Women Through Flattery, Flirtation, and ManipulationUser Review - Goodreads
As an introduction to advertising and target marketing, 30 Second Seduction is educational. However, Gardner is a marketing expert, not a feminist. This lack of perspective is the ghost that haunts the reader who is looking for a deeper sociological analysis.