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A. C. Nielsen according agency announcements audience bank bought brand broadcast budget Bureau of Advertising cars color TV consumer customers daytime television daytime TV dealers demonstration department store effective estimate feature film firm Friday Furniture increased sales KABC-TV KDKA-TV King's Department Store KODE-TV KSLA-TV KTVT l3 week major manager manufacturers mattress medium merchandise Mickey Mouse Club million network TV newspaper nighttime pay TV plans promotion purchased radio reported retail Revlon salesman says schedule Schwerin Research Corp season sold spend sponsorship spot TV Strep success survey television advertising Television Bureau television's toll TV TV advertising TV campaign TV commercials TV homes TV programing TV Sells TV show TV's vertising vice president viewers viewing watch weather show week period weekly WHBQ-TV WIBW-TV WKBT WNDU-TV women WROC-TV WTRF-TV York Ziv TV