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act of speech adjective ambiguity analysis aphasia apple applied associations Basic English become blab C. K. Ogden called changes of meaning Chapter civilisation colour common confined connected speech context context theory definition denote derive developed elements emotive meaning enquiry euphemism example expression factors feature Finnegans Wake foreign form-words French frequent German grammatical Greek hearer human important individual influence international auxiliary language interpretation Jespersen kind language system Latin linguistic literary logical London Meaning of Meaning metaphors method metonymy mind modern motivation multiple meaning nature nouns object Ogden and Richards originally philologist philology philosophical semantics phonetic phrase polysemy popular etymology principle problem Professor purely realise reference sense signs similar sound speaker specialised speech-community spelling sphere Stuart Chase suffixes symbols synonyms T. S. Eliot taboo term terminology theory things thought tion types usage utterance variety various verb verbal vocabulary whereas word-formation word-meaning writing