Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising
"You can love it without getting your heart broken". "What you're looking for". It's hard to resist the promises of comfort, power, and gratification evoked in these simple phrases. Drawn respectively from ads for a car, a candy bar, and a cigarette, they represent advertising at its most effective -- and most pernicious.
In Can't Buy My Love, Jean Kilbourne examines the cumulative impact of advertising on attitudes, values, and behavior, paying particular attention to ads designed to appeal to young women. She deftly deconstructs various ad campaigns to show how they encourage the development of intimate, even passionate, relationships with products. From alcohol and tobacco ads that tempt the young with easy ways to rebel against society, to the not-so-subtle assurances that having the right clothes, cosmetics, and snacks can be just as satisfying as a relationship with another person, Kilbourne argues that the real intent of many advertisers is to create an addiction that keeps consumers coming back in hopes of finally realizing their dreams.
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Review: Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of AdvertisingUser Review - Kibibi Mincey - Goodreads
Interesting. Gave credit to some what I already knew. However, the author has a very narrow veiw and only focuses on advertising's impact upon the Caucasian women. Non-white ads and non-white peoples were glaring absent within the subject matter. Read full review
Review: Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of AdvertisingUser Review - Janna - Goodreads
Should be required reading for all young women, anyone who cares about any woman, and any parent who has a daughter. This book changed my life. Read full review
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