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Apple Apple Macintosh applications approach architecture area networks ASCII AT&T AT&T Information Systems business graphics charts chips communications companies Concurrent corporate cost CP/M Cromemco database management dBASE DBMS DBMSs desktop Digital Research disk display distribution document draw tools electronic enhancements example functions Grid Compass hardware IBM PC IBM's icons industry integrated software Intel intermachine integration layer leading edge Lisa Lisp Lotus machines Macintosh MacPaint MacWrite mainframe manipulate manufacturers market segment market share menu microcomputer microcomputer market microcomputer software microprocessor micros Microsoft minicomputer mouse move MS-DOS MS-Windows multiuser operating system options personal computers portable printers processing programs requires retail screen seat of integration servers Smalltalk software tools spreadsheet calculator standard storage symbols Tandy terminal translation trend UNIX vendors VisiCalc VisiCorp window word processors Wordstar workstations XENIX Xerox