Introduction to Mass Communication: Media Literacy and CultureThis text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. |
Contents
What is Culture? | 9 |
Mass Communication and Culture | 16 |
Cultural Forum | 24 |
Copyright | |
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Introduction to Mass Communication: Media Literacy and Culture Stanley J. Baran No preview available - 2009 |
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advertising African American agencies Amendment artists attract audience behavior broadcast cable campaign channels Chapter circulation civic journalism commercial companies computer networks consumer critics cultural forum daily debate effects entertainment ethical example film global Hollywood images impact important influence interaction interest Internet issues journalism listeners magazines Marilyn Manson mass communication mass media meaning media content media industries media literacy MEDIA LITERACY SKILLS media literate medium messages million movie MPPC networks newspaper operation papers political printing professionals profit public relations published radio stations ratings readers recording reports sell shock jocks social specific Sports Star stories syndication television tion typically United users video news release viewers violence weekly World World War II yellow journalism York