Ethics in Social Marketing

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Alan R. Andreasen
Georgetown University Press, 2001 - Business & Economics - 212 pages
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Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it?

In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.


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Useful chapter 5 shows ethical problems in SM alliances such as issues being 'cherry-picked' by corporations. Good overview of why private sector alliances are on the increase.

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Ethics in Social Marketing and Health Communications
Basil, md “Teaching and Modeling Ethics in Social Marketing.” Ethics in Social Marketing. Ed. ar Andreasen. Washington, dc: Georgetown University Press, ... infoandresources/ presentations/ EthicsLagardeSlidesJanuary2002-updatedAug2-02.ppt

Social Marketing Institute - Working Papers - Alliances and Ethics ...
Social Marketing Institute,Social Marketing working papers,Alliances and Ethics in Social Marketing,Alliances and Ethics,ethics,alliances. papers/ allianceJan2000.html

Georgetown University Press
In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and ... detail.html?id=9780878408207

SOCIAL MARKETING IN PUBLIC HEALTH - Annual Review of Public Health ...
Ethics in Social Marketing. Washington, DC: Georgetown Univ. Press. 3. Andreasen AR. 2002. .... In Ethics in Social Marketing, ed. AR Andreasen, pp. 1–16. ... doi/ pdf/ 10.1146/ annurev.publhealth.26.021304.144610

Relational Paradigms in Social Marketing -- Hastings 23 (1): 6 ...
Ethics in social marketing. Washington, DC: Georgetown University Press. —. 2001b. Correspondence with author by e-mail, November 25. ... cgi/ content/ refs/ 23/ 1/ 6

Alan R. Andreasen
Ethics in Social Marketing. edited by Alan R. Andreasen (Georgetown ... This anthology of eight articles represents a valuable contri . ... authors/ alan-r.-andreasen

jppm Journal of Public Policy & Marketing 0743-9156 American ...
Andreasen , Alan R. ( 2000 ), Ethics in Social Marketing . Washington, DC: Georgetown University Press. Ajzen , I. ( 1991 ), “The Theory of Planned Behavior ... AMA/ doi/ xml/ 10.1509/ jppm.

Blackwell Publishing Ltd Oxford, UK and Malden, USA BIOT Bioethics ...
In Ethics in Social Marketing . ar Andreasen, ed. Washington, DC. Georgetown University Press: 39–69. 7 vs Freimuth & W. Mettger . Is there a Hard-to-Reach ... doi/ xml/ 10.1111/ j.1467-8519.2004.00415.x

Social Change Marketing: Narrowing the focus to broaden the impact
(adapted from Andreasen, A (2000), Ethics in Social Marketing, Georgetown University. Press). Social marketing has been based on the simultaneous adoption ... archive/ 00003544/ 01/ 3544.pdf

圖書館藏資料 書名/作者 Ethics in social marketing /Alan R ...
書名/作者, Ethics in social marketing /Alan R. Andreasen, editor. 出版地/出版者/ 出版年, Washington, dc :Georgetown University Press,c2001. ... Webpac2/ store.dll/ ?ID=112968& T=2& S=ASC& ty=ie

About the author (2001)

Alan R. Andreasen is a professor of marketing at Georgetown University's McDonough School of Business. During the preparation of this volume, he was the executive director of the Social Marketing Institute. His books include Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment.

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