The New Community Rules: Marketing on the Social Web (Google eBook)
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
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Review: The New Community Rules: Marketing on the Social WebUser Review - Anita Campbell - Goodreads
If you are trying to get your arms around social media and how you or your business can participate, this book is a superb overview. By reading this book you will learn how to use social media in ... Read full review
Review: The New Community Rules: Marketing on the Social WebUser Review - Carlos Pacheco - Goodreads
The first book I read that opened my eyes to the potential of the social web. Its a great book for those who don't quite understand the internet of today. Read full review
Networking and Implementing Strategy
Getting into the Game
Chapter 5 Using Blogs to Communicate Influence and Learn from Your Constituents
How Twitter Can Transform Your Business
Facebook MySpace LinkedIn and Other Social Networks
The Informational Social Networks