Theories of mass communication

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Longman, 1982 - Language Arts & Disciplines - 263 pages
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This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.

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JSTOR: Theories of Mass Communication
BOOK REVIEWS 135 THEORIES OF MASS COMMUNICATION by Melvin L. defleur. New York: David mckay Company, Inc., 1966, 171 pp., $2.25 paper, $4.25 cloth. ... sici?sici=0021-8510(196804)2%3A2%3C135%3ATOMC%3E2.0.CO%3B2-2

FLUP - Theories of Mass Media
Theories of mass communication. Fifht Edition. New York: Longman. Inglis, Fred. (1993). A Teoria dos Media. Lisboa: Vega. ... flup_uk/ DISCIPLINAS_GERAL.FORMVIEW?P_ANO_LECTIVO=2004/ 2005& P_CAD_CODIGO=FLUP0423& P_PERIODO=1S

University of Tampere - Dept. of Journalism and Mass Communication
defleur & Ball-Rokeach: Theories of Mass Communication. 5th ed. Longman 1989. Grossberg & Wartella & Whitney: mediamaking: Mass Media in Popular Culture. ... jour/ studies/ basic_studies_2007-2008.html

Manship School of Mass Communication: defleur Melvin
... computer, television and radio. Journalism Quarterly, 69(4). defleur, M.(1989). Theories of Mass Communication: Fifth Edition. New York: Longman, Inc. ... MassComm/ mcweb.nsf/ $Content/ DeFleur+Melvin?OpenDocument

Hypodermic Needle Theory
defleur, Melvin L. Theories of Mass Communication New York: Longman Inc., 1989. Lowery, Shearon and Melvin L. defleur Milestones in Mass Communication ... theorieenoverzicht/ Levels%20of%20theories/ macro/ Hypodermic%20Needle%20Theory.doc/

The Evolution of Models of Mass Communication and Persuasion.
munication research (eg, the basic text Theories of Mass Communication by. defleur. &. Ball-Rokeach, 1982; the introduction to Personal Influence by Katz ... doi/ pdf/ 10.1207/ s15327027hc0304_3

EN5601 Communication Fundamentals by Jonathan Zhu of MACNM at City ...
Ch. 12 in Theories of mass communication. Longman. Noelle-Neumann, E. (1984). The spiral of silence: public opinion - Our social skin (Ch.1 and 2). ... en5601/ Readings.cfm

Course Description: The purpose of this seminar is to trace the evolution and structure of the major social scientific theories of mass communication. ... johnc/ courses/ grad/ com670.html

Authors Beginning with D
DEFLEUR, Melvin L., Theories of Mass Communication, David mckay Company Inc. 1970, 1 copy. DEFLEUR, Melvin L.; Everette E. Dennis, Understanding Mass ... schools/ annenberg/ asc/ arc/ authorsD.html

The Internet as Mass Medium: Morris and Ogan
defleur and Ball-Rokeach's attitude toward computers in the fifth edition of their Theories of Mass Communication (1989) is typical. ... vol1/ issue4/ morris.html

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