Theories of Mass CommunicationThis bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication. |
From inside the book
Results 1-3 of 39
Page 25
... particular paradigm or combination of paradigms relevant to the issues that will be studied and then formulate a lower - level theory intended from the outset to describe and explain the issues to be investigated . Generally , then ...
... particular paradigm or combination of paradigms relevant to the issues that will be studied and then formulate a lower - level theory intended from the outset to describe and explain the issues to be investigated . Generally , then ...
Page 29
... particular society have a somewhat unique structure of control , a particular set of institutionalized norms relating them to their audiences and readers , and characteristic forms of content . They have worked out specific types of ...
... particular society have a somewhat unique structure of control , a particular set of institutionalized norms relating them to their audiences and readers , and characteristic forms of content . They have worked out specific types of ...
Page 51
... particular , remained as prerequisites to the motion picture . The scientific struggle to achieve a workable photographic process is in itself a story of tremendous difficulties , great complexity , and deep fasci- nation . It depended ...
... particular , remained as prerequisites to the motion picture . The scientific struggle to achieve a workable photographic process is in itself a story of tremendous difficulties , great complexity , and deep fasci- nation . It depended ...
Other editions - View all
Common terms and phrases
activities advertising aggressive American assumptions attitudes audience members basic behavior beliefs broadcast cable television cablevision camera obscura catharsis central century Chapter cognitive communica communication process complex concepts configurations conflict Cultivation theory cultural dependent devices discussed division of labor economic Elihu Katz example experiences exposure factors film formulated functions George Herbert Mead goals groups human communication ideas impact important increase influence information utilities language learning magic bullet theory major mass communication mass media mass society means media content media messages media system medium motion picture munication nature newspaper observational learning organization paradigms patterns person persuasion political present principles problems produced programs psychological radio reality receiver relationships responses role Sapir-Whorf hypothesis scientists social categories social systems sociology specific stations stimulating structure symbolic interactionism television theoretical theorists tion traces understand variables viewers violence wireless yellow journalism York