The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
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