E-Commerce 2011

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Prentice Hall, Nov 8, 2010 - Business & Economics - 912 pages
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The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

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gift Q3 Complete Listing of Chapter Opening Cases Insight Features
ructure for Ecommerce

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About the author (2010)

Laudon is Professor of Information Systems at New York University's Stern Graduate School of Business. He holds a B.A. in economics and philosophy from Stanford University and a Ph.D. from Columbia University. His wife, Jane, and he have 2 daughters.

Traver is General Counsel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, she has co-authored several best-selling books on information technology, society, and business.

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