Scientific Advertising (Google eBook)

Front Cover
Cosimo, Inc., Jan 1, 2010 - Business & Economics - 92 pages
15 Reviews
In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: how advertising laws are established the importance of just salesmanship why businesses must offer service mail order advertising: what it teaches what makes headlines effective understanding customer psychology how to use art in advertising how to use samples the best way to test campaigns the impact of negative advertising and much more.American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.
  

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Review: Scientific Advertising

User Review  - Mac - Goodreads

One of the great classics out there. Highly recommended if you're a marketer. Advertising is based on research and psychology. Do not take it lightly and never assume. Always test with a small budget before scaling it. So many valuable lessons learned despite being a very thin book. Read full review

Review: Scientific Advertising

User Review  - David Ferrers - Goodreads

This was the first "work book" that actually managed to inspire me. The writing and the stories reached inside me and made me want to create advertising as good as Mr Hopkins. Read full review

Contents

I
13
II
19
III
23
IV
27
V
33
VI
37
VII
43
VIII
47
XII
63
XIII
67
XIV
73
XV
77
XVI
81
XVII
83
XVIII
85
XIX
87

IX
51
X
55
XI
59
XX
91
XXI
93
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