"Are they selling her lips?": advertising and identity

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Morrow, 1990 - Business & Economics - 236 pages
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Dr. Moog decodes and unravels the verbal and visual language of myriad print and broadcast advertisements for products as various as bras, hamburgers, cars, cigarettes, and political candidates to tell us what the real messages are behind some of America's best and worst advertising. 120 photographs.

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"Are they selling her lips?": advertising and identity

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In this volume, clinical psychologist Moog, who has also worked as a market researcher, shows how contemporary advertising plays upon human hopes, fears, anxieties, and fantasies to sell products ... Read full review

Contents

INTRODUCTION
13
MEDIA MIRRORS
23
CREATIVE SOLUTIONS THAT ARENT
37
Copyright

9 other sections not shown

Common terms and phrases

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