"Are they selling her lips?": advertising and identity

Front Cover
Morrow, 1990 - Business & Economics - 236 pages
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Dr. Moog decodes and unravels the verbal and visual language of myriad print and broadcast advertisements for products as various as bras, hamburgers, cars, cigarettes, and political candidates to tell us what the real messages are behind some of America's best and worst advertising. 120 photographs.

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Contents

INTRODUCTION
13
MEDIA MIRRORS
23
CREATIVE SOLUTIONS THAT ARENT
37
Copyright

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