Switch: How to Change Things When Change Is Hard

Front Cover
Random House of Canada, Limited, Feb 16, 2010 - Change (Psychology) - 320 pages
744 Reviews
Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors ofMade to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our personal and professional lives—how to change things when change is hard. In their follow-up book to the critically acclaimed international bestsellerMade to Stick, Chip and Dan Heath talk about how difficult change is in our companies, our careers, and our lives, why change is so hard, and how we can overcome our resistance and make change happen. The Heaths liken the human mind to two distinct entities — the animal mind, or what psychologist Jonathan Haidt calls the elephant, and the logical brain, which Haidt describes as the rider. The elephant is instinctive; it acts on emotion. It likes gorging on Oreos and sleeping in. And it loves routines — doing things the same old way, every day. The rider is the planner and thinker. The rider obsesses about the future. He or she wants to stop eating junk food and stop hitting the snooze button. But it’s hard, because when the rider and elephant disagree on where to go, the rider usually loses. And that describes the essential tension between our primitive emotional brain and our high intellect, and helps to explain why changing how we behave is so difficult. The secret to making a switch is understanding this odd couple relationship. Direct the Rider. Motivate the Elephant. Shape the Path. ThroughoutSwitch, Chip and Dan Heath illustrate and explain situations in which sweeping change was adopted, from a university researcher who ended the cycle of child abuse in a group of families, to an entrepreneur who turned his skeptical employees into customer service zealots and saved his company. In the tradition ofMade to Stick,Blink, andOutliers,Switchis filled with engaging and entertaining stories of how companies and individuals have brought about and sustained significant change. An indispensable guide to making change happen, it is certain to become a classic.

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Very easy to read, thought provoking and fun. - Goodreads
Easy reading, good insights, interesting stuff. - Goodreads
Excellent - practical advice on bringing about change - Goodreads
interesting, educational, good stuff - Goodreads
Good pointers on becoming an agent of change. - Goodreads
easy read because of all the good storytelling - Goodreads

Review: Switch: How to Change Things When Change Is Hard

User Review  - Nicole Venere - Goodreads

Excellent points and excellent examples. there were several parts of the book, we're truly I zoned out. I think it probably could've been a little bit more condensed. With that said, anyone who has ... Read full review

Review: Switch: How to Change Things When Change Is Hard

User Review  - Cathymw - Goodreads

I liked how the authors used the ideas of the Rider (rational mind) and the Elephant(emotional mind) to explain their concepts. The book has some great ideas on how to effect change that I hope to use ... Read full review

All 7 reviews »

About the author (2010)

CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). Previously, he was a researcher and case writer at Harvard Business School, as well as the cofounder of a college textbook publishing firm called Thinkwell. Dan lives in Raleigh, North Carolina. The Heath brothers write a monthly column for Fast Company magazine.

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