Sustainable Enterprise: Profiting from Best Practice

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Jonathan Reuvid
Kogan Page Limited, 2006 - Business & Economics - 231 pages
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The perceptions of a business's sustainability can have a real and dramatic impact on the bottom line, but passively complying with rules and regulations is no longer sufficient. Sustainability is starting to permeate every business decision and needs to be managed in an active, integrated way. Drawing on the experience and expertise of leading professionals and practitioners, this new edition reviews the specific challenges that sustainability can involve, from energy use to employment rights, and from emissions trading to corporate governance. The rewards for responsibility, accountability and transparency can be high: brand loyalty, higher-calibre recruits, strengthened partnerships, easier entry to new markets and better access to capital. In securing these rewards and minimising the risks, this book is designed as a practical guide to the strategic and operational challenges involved in becoming a sustainable enterprise.

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About the author (2006)

Jonathan Reuvid was formerly an economist, an investment banker, and an international corporate development consultant. He has edited and co-authored many titles for Kogan Page, including Working for Yourself , Start Up and Run Your Own Business, Managing Business Risk, Going Public and Working Abroad.

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