Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions

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Kaplan Publishing, Jun 1, 2006 - Business & Economics - 256 pages
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Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today’s information-overloaded society poses a huge challenge to organizations of all sizes.

 

In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to:

 

§         Create an affordable publicity plan that integrates goals, objectives, and key strategies

§         Determine which tools and tactics will have the most impact on your goals

§         Develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences

§         Maximize the publicity potential of your organization’s activities, talents and resources

 

An excellent roadmap that emphasizes how to information, Publicity for Nonprofits is a must have resource for all nonprofit professionals – especially those who know their organization deserves more media attention to achieve its goals.

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About the author (2006)

Sandra Beckwith has more than 25 years of award-winning public relations experience. A recipient of the coveted Silver Anvil Award from the Public Relations Society of America, her public relations background includes assignments at one of the world’s largest public relations firms and a large national consumer products company. Now a consultant who helps others learn how to generate their own publicity, Beckwith counts several nonprofit organizations among her clients.

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