E-commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization (Google eBook)
IGI Global Snippet, 2010 - Business & Economics - 343 pages
Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.
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An Electronic Customs System
An Opportunity Missed?
Barriers to ECommerce Optimizationin South African SMEs
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business support channel chapter communication companies competitive compliance customer relationship management e-business e-commerce activities e-commerce adoption E-Commerce trading e-CRM e-customs e-fulfilment E-Marketing E-Marketing adoption EC adoption economic effective electronic commerce EMBs employees entrepreneurial Entrepreneurship European Commission European Union factors framework Google graphic design growth ICT adoption identified IGI Global impact implementation increased industry Information Systems Information Technology innovation International Journal Internet adoption internet marketing internet portals Jersey Journal of Small literature Malaysia Management medium retailers medium-sized enterprises multichannel integration ness networks NFPO portal OECD offshore opportunities organisational owner owner-managers perceived potential regulations relationship marketing Retrieved Review rural SME users SBEs sector skills small and medium Small Business Enterprises small firms SME marketing strategy survey Table Technology Acceptance Model theory tion University of Glamorgan University of Ulster usage utilisation Wales