Small Giants: Companies That Choose to Be Great Instead of Big (Google eBook)

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Penguin, Mar 27, 2007 - Business & Economics - 268 pages
60 Reviews


It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.




  

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Review: Small Giants: Companies That Choose to Be Great Instead of Big

User Review  - Claudio Pires - Goodreads

Just like Forrest Gump; too lengthy storytelling. Read full review

Review: Small Giants: Companies That Choose to Be Great Instead of Big

User Review  - Mills College Library - Goodreads

338.642 B9618 2007 Read full review

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Contents

INTRODUCTION
1
2
3
4
5
6
7
8
FURTHER READING AND RESOURCES
INDEX
Copyright

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About the author (2007)

Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.

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