Small Giants: Companies That Choose to Be Great Instead of Big (Google eBook)

Front Cover
Penguin, Mar 27, 2007 - Business & Economics - 268 pages
58 Reviews
How maverick companies have passed up the growth treadmill ó and focused on greatness instead.

Itís an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingermanís Community of Businesses, including the world-famous Zingermanís Deli of Ann Arbor.

Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.

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Review: Small Giants: Companies That Choose to Be Great Instead of Big

User Review  - Sarah Durham - Goodreads

Some nice insights here, and I love that someone is FINALLY writing about smaller, independently owned businesses (not just giants). With that said, the writing sometimes feels a bit weak/meandering. Read full review

Review: Small Giants: Companies That Choose to Be Great Instead of Big

User Review  - Tadej Kraöovec - Goodreads

What to say about this book with catchy title? It is true, it's well written. But, that is about it. I always ask myself when I finish a book: What have I learned and what of it can I apply to my ... Read full review



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About the author (2007)

Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harperís, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.

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