The Franchise Trademark Handbook: Developing and Protecting Your Trademarks and Service Marks

Front Cover
Louis T. Pirkey
American Bar Association, Jan 1, 1994 - Franchises (Retail trade) - 137 pages
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Contents

The Foundation of the Franchise The Marks
2
Selecting and Clearing Marks for the Franchise
7
Acquisition of Mark Rights for the Franchise
16
Protecting the Marks of the Franchise by Registration
22
Licensing the Marks of the Franchise
38
Protecting the Marks of the Franchise by Proper Use and Quality Control
52
Protecting the Marks of the Franchise by Policing the Marketplace
60
Protecting the Marks of the Franchise by Legal Action
71
Guidelines for Selection of a Mark
123
Classification of Goods and Services Under the Trademark Act
124
TrademarkService Mark Application Principal Register
128
Declaration
131
Rule 252 Requirements for Drawings
132
Power of Attorney
134
Designation of Domestic Representative
135
Statement of Use Under 37 CFR 288 with Declaration
136

Use of the Marks of the Franchise by the Franchisee Resulting in Liability to the Franchisor
88
Developing and Protecting the Marks of the Franchise Outside the United States
98

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