The Mass Consumption Society |
Contents
Mass Consumption Society and Affluence | 2 |
Discretionary Income | 2 |
Consumer Investment | 16 |
Copyright | |
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addition advertising affluence American amount answers appliances asked assets automobile better business cycle business investment cent Chapter cold war compact cars considered consumer attitudes consumer behavior Consumer Sentiment debt developments discretionary durable earlier early expectations extent families favorable findings fluctuations forecasts frequently houses improvement income groups indicate inflation influence installment buying installment credit instance intervening variables interview levels of aspiration major major appliances mass consumption society measures ment motives nomic opinion optimistic past people's period personal financial postwar predictions prevailing price increases production programs proportion psychological economics purchases question reactions recession recession of 1958 relation reported representative samples respondents retirement prospects rising saving social spending units standard of living statistical studies sumer Survey Research Center tax cut tion Toynbee trends unemployment unfavorable variables wants willingness to buy World War II