Vernor's Ginger Ale
Arcadia Publishing, 2008 - History - 127 pages
Vernor's Ginger Ale has sparkling fizz, a unique taste, and a history that goes back before Coca-Cola, Pepsi, Hires, or Moxie. Upon returning from the Civil War in 1866, James Vernor opened a pharmacy in Detroit. He also opened a barrel of ginger ale extract he had created before the war. He discovered the four years of aging had mellowed the taste to perfection. A new "deliciously different" flavor had been created, and Vernor's Ginger Ale was born. From a small drugstore in Detroit to a product enjoyed across America and Canada, Vernor's is a success story. Vernor's is the story of a small back-room product turned into a highly successful brand. At over 140 years old, Vernor's is America's oldest continuously produced soft drink. Vernor's Ginger Ale takes readers on a journey from pharmacy to factory, from entrepreneur to franchised corporation.
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235 Woodward Avenue 4501 Woodward Avenue 80th anniversary A&W Concentrate Company apostrophe Arcadia Township barrel of extract Bill Freehan Bob-lo boats Boston Cooler bottle of Vernor's bottling operations Brothers Historic Photographic Burton Collection Cadbury Schweppes cardboard counter Courtesy of Ron Courtesy of Superior customers delivery truck Detroit Public Library Detroit River drugstore early factory featured the gnome flavor Flint Journal foot of Woodward franchisees ginger ale business Ginger Ale Extract glass of Vernor's HERMAN'S Historic Photographic Collection huge illuminated sign James Vernor Company James Vernor II Joan Leslie label Michigan Michigan State Fair Mike Novak mural painted pharmacy photograph shows postcard promotional photograph purchased registered trademark rights reserved Ron Bialecki serve Vernor's show retailers sold streetcars Superior View Ted Nugent trademark of A&W United Brands Vernor Davis Vernor's advertisements Vernor's Ginger Ale Vernor's Girls Vernor's gnome Vernor's logo Vernor's plant Vernor's sign Vernor's soda fountain