Introducción a la investigación científica de los medios masivos de comunicación
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.
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Review: Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)User Review - Pamela - Goodreads
Excellent guide to start a research project or thesis. Should be a must in every Communication course. Read full review
Review: Mass Media Research: An IntroductionUser Review - Audrey - Goodreads
the only module i got A+ for in my whole 4 years without even fully understanding it. HAHAHA. Read full review
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Elements of Research
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