The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social (Google eBook)

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John Wiley & Sons, Jan 14, 2011 - Business & Economics - 224 pages
7 Reviews
The social web has changed the way we do business forever

The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.

Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.

This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:

  • Engineer a New Bedrock
  • Find Talent You Can Trust
  • Organize your Armies
  • Answer the New Telephone
  • Emphasize Response-Ability
  • Build a Fire Extinguisher
  • Make a Calculator

The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.


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Review: The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

User Review  - Jon-david Mafia Hairdresser - Goodreads

I think this is just one of the best books to read if you are thinking about social media, or you already are a social media expert, like me! Well, I'm no guru, but I now am, what I'd call, a Social ... Read full review

Review: The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

User Review  - Michael Kettner - Goodreads

It reads like a Grade 10 Textbook, for beginners. Read full review

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About the author (2011)

JAY BAER is a world-renowned social media strategyconsultant. A digital marketing pioneer, he has founded five onlinecompanies since 1994 and speaks to tens of thousands of marketersannually at industry conferences and conventions. His social mediastrategy blog,, is one of the top rankedbusiness blogs on the Internet.

AMBER NASLUND is Vice President of Social Strategy forRadian6, a social media listening and engagement platform. Shefrequently speaks on the topics of social media, communication, andcommunity strategy. Follow her award-winning blog

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