Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry (Google eBook)

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John Wiley & Sons, Oct 29, 2009 - Business & Economics - 256 pages
27 Reviews
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

  

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Review: Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry

User Review  - Greg Hills - Goodreads

Broken up into into 100+ 1-3 page sections, very readable. Nice to get some historical context on what is was like before SaaS was the default. Lots of detail on: - marketing - recruiting - sales ... Read full review

Review: Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry

User Review  - Amit Jain - Goodreads

In the age when everyone celebrates the ingenious of Larry Page/ Sergey Brin or Steve Jobs or Jeff bozos and the impact their organizations are having on our life, it's will not unusual not to know ... Read full review

Contents

The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 1 The StartUp Playbook Ho...
1
The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 2 The Marketing Playbook ...
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The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 3 The Events Playbook Ho...
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The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 4 The Sales Playbook How t...
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The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 5 The Technology Playboo...
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The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 6 The Corporate Philanthro...
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The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 7 The Global Playbook Ho...
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The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 8 The Finance Playbook Ho...
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The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 9 The Leadership Playbook ...
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The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry The Final Play
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The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Notes
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The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Acknowledgments
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The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry About the Authors
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The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Index
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Copyright

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About the author (2009)

Marc R. Benioff is the chairman and CEO of salesforce.com (NYSE: CRM), which he cofounded in 1999. Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in enterprise cloud computing. Salesforce.com has received a Wall Street Journal Technology Innovation Award, been lauded as one of BusinessWeek's Top 100 Most Innovative Companies, been named No. 7 on the Wired 40, was selected for the past two years as a Top Ten Disrupter by Forbes, and been voted one of the world's most ethical companies by Business Ethics Magazine. Benioff is the recipient of many awards for pioneering innovation, including the 2007 Ernst & Young Entrepreneur of the Year. In 2000, Benioff launched the Salesforce.com Foundation—now a multimillion-dollar global organization. He lives in San Francisco.

Carlye Adler is an award-winning journalist whose articles have appeared in BusinessWeek, Departures, Fast Company, Fortune, Forbes, Portfolio, Wired, and Time. She cowrote, with Marc Benioff, The Business of Changing the World. She lives in New York City.

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