Business Research MethodsThis best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
Contents
Basic Research and Applied Research | 7 |
When Is Business Research Needed? | 13 |
SAMPLING AND FIELDWORK 411 | 15 |
Copyright | |
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Common terms and phrases
A. C. Nielsen abstract acquiescence bias advertising analysis annual answers asked attitude basic behavior bias brand business research CD-ROM Census chapter client concept conducted consumer customers databases decision support system dependent variable Directory discuss effect employees error ethical evaluate example Exhibit experiment experimental design exploratory research focus group hypothesis identify Index indicate individual industry internal internal validity Internet investigation issues mail survey Marketing Research measure ment method observation on-line organization participants percent personal interviews population problem definition questionnaire questions random record reports research design RESEARCH INSIGHT research objectives research process research project researcher's respondents response bias sample secondary data selected semantic differential situation social desirability bias sources specific Standard & Poor's statement statistics subjects survey research techniques telephone interviews theory tion total quality management trade treatment United validity