Business Research Methods

Front Cover
Dryden, 1997 - Business & Economics - 829 pages
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

From inside the book

Contents

Basic Research and Applied Research
7
When Is Business Research Needed?
13
SAMPLING AND FIELDWORK 411
15
Copyright

81 other sections not shown

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