Business Research Methods
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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Basic Research and Applied Research
When Is Business Research Needed?
Ethical Issues in Business Research 62
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A. C. Nielsen advertising analysis answer asked attitudes basic behavior bias brand business research Census chapter client concept conducted consumer correlation customers databases decision dependent variable determine discuss employees error estimate ethical evaluate example Exhibit experiment experimental exploratory research fieldwork focus group identify Index indicate individual industry internal Internet investigation J J J J mail survey Marketing Research mean measure method nonprobability sampling null hypothesis observation on-line organization percent personal interviews population problem definition procedures questionnaire questions record regression requires research design research process research project respondents response bias sampling distribution sampling error scale secondary data selected situation social desirability bias sources specific Standard & Poor's statistical stratified sample subjects survey research techniques telephone interviews theory tion total quality management United variance Z-test